Defining success is the first step in creating a focus-driven public relations program. Taking time to facilitate what will resonate with the media and other key perception brokers is the second step. The third step is committing to communicating your uniqueness with clarity, confidence and consistency.



Once focus is achieved, a results-driven strategy is created. This is the �how� of the public relations program. Defining and developing strategies that connect business objectives to marketing goals is FSR Ventures� approach. FSR�s strength is in carving a media strategy and creating messages that matter.



We are passionate about exceeding clients� expectations. Results range from media placements, to ensuring message infiltration, to establishing a media benchmark, to creating a plan to enhance a company�s market position, to clarifying what and how to speak about your company, to giving a client confidence when communicating with the media. Whatever your goal, we use our skills and expertise to make it happen.



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When our chapter said that Consumer Awareness was a high priority for our chapter we looked to FSR Ventures to provide The Delaware Valley Chapter of ASTA with training for our members. We had two meetings covering how to get free PR and a training on working with the media. Both of these events were very helpful to our members. One agent said it was the best training she received at an association meeting. During these busy days it is important to provide our members with a valuable meeting filled with useful information, Jennifer's programs provide this.


Kari Thomas, CTC, Delaware Valley Chapter President 2001-2005, President of Will Travel, Inc.


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