What do your customers think is your
strongest attribute? Do existing clients know about all of your
product and service offerings? Do prospective customers have an
opinion about your company? What gems of information can you
reveal that you can turn into news? Letís take an inside look
and find out.
FSR Ventures leverages qualitative
research techniques such as in-depth interviews to uncover
company perceptions among target audiences. By design,
interviews involve one-on-one discussions with participants for
exploratory research purposes. The findings from these
discussions are not statistically projectable to larger segments
in the population because of the small sample size and
non-random selection. However, the intent of qualitative
research is to gain insights concerning the participants'
attitudes, beliefs, motivations and behaviors. In-depth
interviews indicate the "why" of people's behaviors and
attitudes about a given issue.
Phone surveys, also qualitative due to
sampling size, provides insight into a target audienceís
attitudes and behaviors. A survey takes the temperature of an
audience segment. As a result, this research tool might identify
additional areas that need to be further examined.
Focus groups gather target audiences
together to react to company product messaging, corporate image
and more. These gatherings provide great insight into peopleís
perception of your company and products. Focus groups can be
conducted in-person or online to gain a sampling of opinions
that can be used to refine communications efforts.
Creating online polls and surveys to
find out information which findings can be released as news is a
creative and strategic strength of FSR Ventures. Media grabbing
surveys can yield national coverage and further position you and
your company as industry experts. Revealing trends and citing
your company as the expert is a unique way to move beyond the
traditional press release.
Informal, qualitative market research
taps into your customers, prospects, key perception brokers and
other audiencesí image of your company and products resulting
with findings giving a roadmap for future marketing initiatives
to further shape your image and position among these