Management Visibility Program (MVP)

FSR Ventures’ Management Visibility Program (MVP) is a strategic initiative designed to enhance and elevate the personal brand of executives through a comprehensive suite of public relations and visibility strategies. Our MVP focuses on positioning executives as thought leaders and influential voices within their industries. The MVP includes the following key components:

Media Opportunities Seeding:
- Targeted Outreach: The PR firm actively identifies and connects with relevant media outlets, including print, online, broadcast, and podcasts, to secure interview opportunities, guest columns, and feature articles.
- Content Creation: Craft compelling stories and talking points that align with the executive’s expertise and current industry trends, ensuring a consistent and engaging narrative across all media engagements.
- Media Training: Provide executives with media training to enhance their presentation skills, ensuring they convey their message effectively and confidently during interviews and public appearances.
Identifying and Securing Speaking Opportunities:
- Conference Engagements: Identify and secure speaking slots at industry conferences, webinars, and panel discussions, positioning the executive as a key speaker on relevant topics.
- Award Nominations: Identify and submit nominations for industry awards and recognitions, boosting the executive’s profile and validating their contributions to the field.
Key PR Visibility Strategies:
- Thought Leadership Campaigns: Develop and execute campaigns that position the executive as a thought leader, including guest articles, opinion pieces, and participation in industry debates.
- Networking and Relationship Building: Foster relationships with key industry influencers, journalists, and stakeholders to create a network of support and endorsement for the executive.
- Crisis Management: Prepare and implement crisis communication strategies to protect and maintain the executive’s reputation in the event of negative publicity.
Measurement and Reporting:
- Impact Analysis: Regularly measure the effectiveness of visibility initiatives through media coverage analysis, social media metrics, and audience engagement levels.
- Reporting: Provide detailed reports to the executive, highlighting successes, areas for improvement, and strategic recommendations for future activities.

FSR Ventures’ Management Visibility Program (MVP) is designed to systematically build and maintain an executive’s personal brand, ensuring they are recognized as a leader and authority in their industry. By leveraging media opportunities, speaking engagements, and strategic PR activities, the MVP enhances the executive’s visibility, credibility, and influence.

Most people know how skilled Jennifer is in the business world as a publicist, but I learned how adept Jennifer is at literary/artistic publicity.

What I benefitted from in working with Jennifer as my publicist was her innate ability to plug into my deeply personal story and find publications, live tv, radio shows, psychologists, therapists, healers and
the like to interview me on their podcasts, etc. and select me to write articles and appear before them live.

Jennifer helped me build a presence on social media as well and taught me a lot about believing in myself, not just as a survivor, but as a thriver. Her work with me showed that she believed in my platform to help women re-gain their true selves and thrive after trauma from sexual assault, domestic violence, PTSD and Complex PTSD.

-Kay Cole, Author of When Birds Sing: My Journey from Trauma to Triumph

“Jennifer was a fabulous publicist to work with promoting my book, Mindful Parenting in a Messy World. Not only was she able to garner book reviews, but she took my platform messaging on parenting and mindfulness to the national and regional media markets resulting in in-studio broadcast segments and print and online coverage including the Harvard Business Review, Thrive Global, Mantra Magazine and more!”

– Michelle Gale, author of Mindful Parenting in a Messy World